The Truth About What Grows a Coaching Business

The Truth About What Grows a Coaching Business

You know the feeling.

You’ve launched the program, set up the course, maybe even hired someone to piece the tech together…

And still, it feels clunky.

You’re getting ghosted after sales calls. People sign up, but don’t finish. Or worse — they don’t even get started.

Most coaches think this is a content problem.
Or a pricing problem.
Or a “maybe-I-need-to-show-up-on-stories-more” problem.

But what if it’s not any of those?

What if it’s your backend?

Why the Backend is Where Trust Is Won or Lost

When I build backend systems for coaches, I’m not just wiring up a few automations.

I’m building the invisible infrastructure that delivers the experience your brand promises.

The sale isn’t the finish line — it’s the starting point of how people feel about you.

And how they feel is shaped by things most people never see coming:

• A payment page that breaks trust with clunky redirects
• A thank-you page that leaves them wondering “what now?”
• A course dashboard that overwhelms instead of welcomes
• Emails that feel like generic broadcasts, not thoughtful touchpoints

These aren’t “tech issues.”

They’re relationship-breakers.

Here’s What I Set Up for Clients (and Why it Works)

Every coach is different. But the systems that work? They follow the same rhythm.

1. A Landing Page That Filters & Converts
Your website is not your landing page.
Your website can be a “Funnel Hub” (as Russell Brunson calls it) — a central info source.
But your landing page should have one goal, one offer, and one clear CTA.
It should:

→ Say exactly who it’s for
→ Eliminate those it’s not for
→ Build trust with simple proof
→ Make the next step feel like a no-brainer

2. Seamless Payment & Access Flow
Buying should be easy. That means:

→ Clean checkout pages
→ Clear expectations after payment
→ A thank-you page that tells them what happens next
→ Immediate access or a simple timeline if they have to wait

That first “after-purchase” moment sets the tone for everything.

3. A Welcome Experience That Builds Connection Fast
You’ve got 10 minutes to win them over.

→ I build a short, human welcome video
→ Add a simple roadmap (visual + text)
→ Trigger a pre-course engagement task (group intro or solo reflection)

It’s not about showing off. It’s about helping them arrive.

4. Follow-Up Without Babysitting
Here’s what I automate:

→ A check-in email a few days in: “How are you finding things so far?”
→ A midpoint survey: “Where are you stuck?”
→ Re-engagement triggers: “Haven’t seen you in a while—need help?”
→ End-of-course message: “Want to keep going? Here’s how.”

They feel supported. You’re not manually chasing anyone.
Win-win.

Want to Know if Your Setup’s Working? Audit This:

✔ Does your landing page answer these questions:  – Who is this for?
 – What’s the offer?
 – What will I walk away with?
 – What happens if I say yes?

✔ What does your thank-you page say?
 – Is it more than “Thanks, check your email?”
 – Does it set expectations or build excitement?

✔ How does your course or membership start?
 – Is there a welcome video?
 – A roadmap?
 – A prompt to engage?

✔ Do your clients hear from you without you lifting a finger?
 – A check-in? A nudge? A next step?

If not — this is what’s hurting your growth. Not your content. Not your price.
Your systems.

Want to Fix Yours? Start Here — Free

I created the 5-Day Funnel Fix for coaches like you.

It’s a free mini-course (one email per day) that walks you through simple, powerful fixes to the most common backend issues — from landing pages to automations.

No fluff. No overwhelm. Just five days of clarity and action.

👉 [Sign up for free here] ← and I’ll send it straight to your inbox.

Emma
Lead IT Lab
The systems you wish you’d set up the first time.